Embedded commercial leadership
Some companies need a commercial leader more than a project
Embedded marketing and commercial leadership on retainer, inside your leadership team.
Fractional Commercial Leadership
Some companies need a commercial leader more than they need a project. We take an embedded role on retainer: in the leadership team, owning the commercial plan, and accountable for running it. This fits companies that are past the point where marketing can be a second job for someone, and not yet at the point of hiring a full-time chief marketing officer.
Embedded Commercial Leadership
Commercial Plan Ownership
Team & Partner Management
Board-Level Reporting
Who this is for
Companies past the point where marketing can be a second job for someone.
Companies not yet at the point of hiring a full-time chief marketing officer.
Leadership teams that need the commercial plan owned, not advised on.
How an engagement runs
A retainer, a seat in the leadership team, and accountability for the commercial plan and for running it. That means the same standing meetings the rest of the leadership team sits in, the same numbers, and the same reporting line to the board. It is a role, not a deliverable.
Discuss a Fractional EngagementLet’s Connect
Ready to start a conversation?
Tell us the company, the stage, what you are trying to accomplish and your timeline. Four fields, and Dr. Burns replies personally within a day.