Connect Veterinary Consulting

From marine biology to medicine to commercial strategy

How does a veterinarian end up running commercial strategy?

Let me take you on my journey from a wannabe marine biologist to a veterinarian to the person companies call when the science is sound and the commercial case still has to be built. An unlikely pairing has to start somewhere.

When I attended veterinary school, marketing your practice was not even discussed, let alone advocated. I eventually learned that veterinarians are left to their own devices when it comes to promoting their business, simply due to lack of training.

I started my career in a corporate animal health role with a particular focus on the regulatory side of a pharmaceutical manufacturer. It allowed me to assess all the different ways people use and misuse products and where the line was in making medical claims, from a marketing standpoint. In that role, I found my true passion for marketing and thus began this journey, into two parallel worlds, two equal parts of my background.

When Science and Commercial Strategy Connect

My love for marketing was further developed when I leveraged my next corporate role and then truly let it flourish when I decided to become an independent entrepreneur and business owner. My passion lies in helping my clients tease the relevant science out of their data and seamlessly integrate it into their marketing campaigns. In the process, they stand out as industry thought leaders and exponentially increase their sales.